As part of their continuing expansion, the Hilton Hotel group have targeted Lincoln for their next development, with a swanky four-star hotel to be built on the Brayford Waterfront.
The building will occupy the site of the former electricity power station. It will become part of the “Doubletree by Hilton” chain, house 115 rooms, and create around 70 new jobs.
Lincoln City Council have worked closely with the developers, in what it sees as “enchancing investment in the city and adding to the continuing regeneration of the Brayford Waterfront.”
Doubletrees are high-price, luxury establishments, with rooms at the nearest to Lincoln in Chester priced at an average of £146 per night. This new hotel will be directly competing with the Holiday Inn, also on the Waterfront, which costs on average £94 per room per night, according to tripadvisor.co.uk.
John Latham, director of development and environmental services at the council, regards Hilton’s decision to be a recognition of Lincoln as a noteworthy landmark. He says: “We are delighted that Hilton has shown such confidence in our wonderful city enough to put its name to the latest hotel development here.
“We’re looking forward to seeing work begin on site and will continue to work with the developers to make sure it is a success.”
The hotel is set to be completed in 2012.