Birdy’s Boutique flies the nest

— Kanchan Tooray contributed with this article

The beginning of a new academic year and the turn of the style season often calls for a fresh start, fresh ideas and a fresh wardrobe, which is certainly true for one of Lincoln’s most popular boutiques.

Birdy’s Boutique, previously located in Corporation Street, has found a new home amongst other similar stores on the high street, which, says owner Michelle Rudd “makes certain aspects of the business easier.”

Birdy's Boutique has the latest seasonal trends on display. Photo: Kanchan Tooray

Birdy’s first opened in October 2008, starting as a much smaller store simply containing three rails of dresses. Since its humble beginnings the boutique has grown steadily and earned its place as one of Lincoln’s most popular boutique stores.

“We opened our new store roughly five weeks ago as the opportunity arose and we decided to take it. This store is slightly bigger than our previous one and the location is a lot better,” explains Rudd.

The re-opening of Birdy’s may have come as a pleasant surprise for returning students because its launch was deliberately kept “top secret”.

“Apart from word of mouth, not a lot was done in order to promote the new store. We decided to keep the launch top secret so it was quite a nice surprise for most people,” says Rudd.

Birdy’s Boutique now boasts a more varied collection of dresses, playsuits, tops and skirts than ever before, and with new added stock such as jeans, shoes and a diverse range of accessories, you can now shop for a whole new look under one roof!

With its fresh, unique collections and brand new spot in Lincoln’s Mall, situated at the bottom of Steep Hill, Rudd says business has been more successful and is attracting a more diverse range of customers.

“Being situated near the bottom of steep hill has also means that we get a lot of tourists who are older than our previous customers, but are equally suited to Birdy’s Boutique because of the new items in our collection such as fashionable long jumpers and jeans,” says Rudd.

Whilst the new store and collection is visually different, the boutique is keen to hold on to their quirky style and uniqueness, “we only stock products from exclusive brands and designers as we want to stand out and be as unique as possible. The maximum amount of each product that we stock is six,” explains Rudd.

No definite decisions have been made about the old store; however it will hopefully be re-opened as a quirky boutique. Students still receive 10% discount with a valid student card and customers can also shop online at, or keep up-to-date on Facebook and Twitter.

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