— Jemma Page contributed with this article.
Fashion is a fickle and competitive industry with more and more designers pushing to get their labels recognised every day, but for Michael Palmer the key to success was creating ‘a loyal brand’ which people could depend on.
Since graduating from the University of Lincoln with a degree in product design, Palmer, 21 moved back home to Kent and started work on his fashion label Timeless Clothing with friends, “We work hard, share ideas, create designs and everything we do is made in-house.”
Timeless Clothing is a small, independent business with big aspirations, but Palmer has an alternative work ethic from other leading t-shirt brands, “I would rather have a loyal brand with a solid following, than a large business which people buy into just for the sake of it” he explains.
Timeless clothing has its own ‘solid following’ from Palmer’s home county and so a ‘South East Coast’ t-shirt was created especially for them which Palmer says is their best seller, “there are a lot of people within our target audience in our home county and we have created a ‘South East Coast’ tee especially.”
Besides fashion design Palmer is also a music photographer and says that his love for ‘unique, inspiring designs’ comes from regularly attending live shows, “I am very easily inspired and I’ve always wanted to get my designs across to people.”
Palmer believes in supporting ‘up and coming’ clothing companies because they have more to offer, “I only really buy into up-and-coming clothing companies and brands that you can’t buy on the everyday high street. These designs tend to be more unique and inspiring,” he says.
The brand’s aim is to create unique clothing with ‘simple but attractive’ and ‘great quality’ designs, such designs have appeared in FRONT magazine and Palmer says he has ‘daily trips to the post office’ which is ‘really satisfying’.
To view the Timeless Clothing collection visit, www.timeless-clothing.co.uk and keep up-to-date with Palmers new designs said to be ‘appearing in coming months’ via Facebook, www.facebook.com/timelessclothing.Tweet