Jemma Page and Bronwyn Harding contributed to this report.
Another year means another student lock in at the Waterside shopping centre. Wednesday night saw a huge crowd of students enjoying a discount of up to 20% off shops such as Office, Topshop and New Look.
Olivia, 20, a shopper who attended the event said: “I enjoyed it but spent too much money!”
Lydia Bright (from “The Only Way is Essex”) and her sister, Georgia were also at Waterside to showcase their Bella Sorella range. The Linc caught up with her after the lock in to see what she thought about the event, fashion in Lincoln and her plans for the future.
Lydia brought her favourite items from her store with her and said that the response to the pop-up Bella Sorella was positive. With incredible discounts on the range, Lydia said: “Everything was selling, I think Lincoln style reflects our clothes.”
Despite only being a few years old, the Bella Sorella Boutique has been travelling up and down the country, letting people outside of Essex enjoy and explore the store further. “I want Bella Sorella to be well known,” Lydia said, “I would also like to expand on the range, branching out to footwear and accessories.”
When asked her life rule, Lydia responded, “Don’t live too vigorously by the rules. You should always go and party, I like to live in the moment.” That’s certainly what the students were doing at the lock-in, with live DJs from Home and Walkabout entertaining the crowd.
Lydia, who was signing bags for customers of the store, enjoyed talking to the students. Even though she had to run Bella Sorella and serve the customers, she took time out from the busy event to pose for photographs with her fans.
Anna Powell, 20, who attended the lock in and got her photo taken with the star said: “It was lovely. I’ve been a huge fan of Lydia for a long time now and for her to be so inviting and interactive with us was incredible.”