Lincoln resident Emma Haigh opened retro fashion shop Jailhouse Frock at 41 Sincil Street on Saturday 28 January.
Jailhouse Frock is a nostalgic nod to the 1940’s and 50’s, with checkerboard flooring and an unmissable pink shopfront.
Focusing on 1940’s and 50’s womenswear,the shop floor is filled with reproduction skirts, dresses, jeans and more in a wide variety of sizes.
Clothes will be sourced from several independent and British businesses, from brands including Pretty Retro, Freddies of Pinewood, Rock N Romance, What Katie Did and more.
Shelves are also stocked with headbands, hairbrushes, decorative flowers, and other accessories.
Owner Emma, 26, said: “It’s got a bit of a modern twist, with different patterns and colours.
“It’s vintage clothing, but anyone can enjoy it.”
This inclusive attitude is apparent in their focus on clothing for bodies of all shapes and sizes- they even offer suggestions for jeans based on body type.
Emma, who is from Lincoln’s West End, began planning the opening of Jailhouse Frock with her partner Jeremy Forward two years ago.
She thought of the idea of a vintage Bad Girls Club in England’s third lockdown, hoping the club could become a place where people go for a sense of community.
Emma said: “The plan is to start doing events from the shop. I’ve always had a passion for vintage clothes, the music, the dancing, everything.
“We want Jailhouse Frock to be a bit of a hub for the vintage scene, so I want to do tarot nights, maybe dance lessons.
“There will be more to come.”
Customers can join the Bad Girls Club mailing list to learn more about future plan and events https://www.jailhouse-frock.co.uk/